Sport Marketing & Sponsorship
Course #: MKT 425
Description:
This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation.
Pre Requisites: Pre-requisite: MKT 301 and 60 credits and College of Management student
Offered in:
2026 Fall
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3293 | MW 11:00 - 12:15 pm |
Scola,Zachary | McCormack M03-0407 | |
|
Session:
Regular
Class Dates:
09/08/2026 - 12/11/2026
Capacity:
35
Enrolled:
26
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-requisite: MKT 301 and 60 credits and College of Management student
Course Attributes:
Non-degree exclude from list
|
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2026 Spring
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3280 | Tu 4:00 - 6:45 pm |
Scola,Zachary | McCormack M01-0207 | |
|
Session:
Regular
Class Dates:
01/26/2026 - 05/13/2026
Capacity:
35
Enrolled:
34
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-requisite: MKT 301 and 60 credits and College of Management student - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students may submit registration requ
Course Attributes:
Non-degree exclude from list
|
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