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Services Marketing

Course #: MKT 407

Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only

Offered in:

2025 Spring

Section Class Number Schedule/Time Instructor Location
01 9161 MW|
8:00 - 9:15 am| -
Kunz,Werner Hermann University Hall Y02-2330
Session: Regular
Class Dates: 01/27/2025|04/28/2025 - 02/12/2025|05/14/2025
Capacity: 35
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes: Please note that this class is a hybrid class that is offered ONLINE with certain class dates that will be an IN-PERSON class. Kindly take note of this.
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list
01 9161 MW|
8:00 - 9:15 am| -
Kunz,Werner Hermann On-line course
Session: Regular
Class Dates: 01/27/2025|04/28/2025 - 02/12/2025|05/14/2025
Capacity: 35
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes: Please note that this class is a hybrid class that is offered ONLINE with certain class dates that will be an IN-PERSON class. Kindly take note of this.
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list