Integrated Marketing Communication
Course #: MKT 403
Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.
Pre Requisites: Pre-req = BC 290, MKT 301 and a minimum of 60 creditsMGT majors only
Offered in:
2024 Fall
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3595 | - |
Kunz,Werner Hermann | On-line course | |
|
Session:
Regular
Class Dates:
09/03/2024 - 12/13/2024
Capacity:
35
Enrolled:
35
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = BC 290, MKT 301 and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 12/16/2024. Guest students and non-partner program students may submit registration reques
Course Attributes:
Non-degree exclude from list
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