Data Analysis for Marketing Management
Course #: MKT 310
Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only
Offered in:
2026 Fall
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 1693 | TuTh 12:30 - 1:45 pm |
, | University Hall Y04-4160 | |
|
Session:
Regular
Class Dates:
09/08/2026 - 12/11/2026
Capacity:
35
Enrolled:
33
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
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| 02 | 3935 | F 11:00 - 1:45 pm |
Reardon,Andrea | Wheatley-Peters W01-0063 | |
|
Session:
Regular
Class Dates:
09/08/2026 - 12/11/2026
Capacity:
35
Enrolled:
8
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
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| 03 | 4511 | Tu 4:00 - 6:45 pm |
Bekele,Alemayehu | Wheatley-Peters W02-0198 | |
|
Session:
Regular
Class Dates:
09/08/2026 - 12/11/2026
Capacity:
35
Enrolled:
7
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
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2026 Spring
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 2765 | Th 5:30 - 8:15 pm |
Liu,Raymond | McCormack M03-0430 | |
|
Session:
Regular
Class Dates:
01/26/2026 - 05/13/2026
Capacity:
35
Enrolled:
33
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
|||||
| 02 | 4415 | F 11:00 - 1:45 pm |
Reardon,Andrea | McCormack M01-0410 | |
|
Session:
Regular
Class Dates:
01/26/2026 - 05/13/2026
Capacity:
35
Enrolled:
35
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
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2026 Summer
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 1259 | - |
Liu,Raymond | On-line course | |
|
Session:
SS2 6W
Class Dates:
07/13/2026 - 08/20/2026
Capacity:
35
Enrolled:
21
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Management students only. Other students may register as follows:SS1- Partner Program students 5/4/26. Non CM students 5/11/26SS2 - Partner Program students6/15/26. Non CM students 6/22/26
Course Attributes:
Non-degree exclude from list
|
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