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Data Analysis for Marketing Management

Course #: MKT 310

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only

Offered in:

2024 Fall

Section Class Number Schedule/Time Instructor Location
01 1773 TuTh
11:00 - 12:15 pm
Yu,Shan Wheatley W02-0198
Session: Regular
Class Dates: 09/03/2024 - 12/13/2024
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 12/16/2024. Guest students and non-partner program students m
Course Attributes: Non-degree exclude from list
02 10418 F
11:00 - 1:45 pm
Reardon,Andrea Lynn University Hall Y01-1320
Session: Regular
Class Dates: 09/03/2024 - 12/13/2024
Capacity: 30
Enrolled: 29
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 12/16/2024. Guest students and non-partner program students m
Course Attributes: Non-degree exclude from list

2025 Spring

Section Class Number Schedule/Time Instructor Location
01 8238 M
5:30 - 8:15 pm
Liu,Raymond Ruiming McCormack M02-0208
Session: Regular
Class Dates: 01/27/2025 - 05/14/2025
Capacity: 35
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list
03 13669 F
8:00 - 10:45 am
TBD University Hall Y02-2330
Session: Regular
Class Dates: 01/27/2025 - 05/14/2025
Capacity: 30
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list