2024 Fall > UGRD > MKT > MKT 408
Consumer Behavior
Course #: MKT 408
Description:
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing,
Pre Requisites:
Pre-Requisite=BC 290 and MKT 301MGT majors only
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 2242 | - |
Todaro,Scott B | On-line course | |
|
Session:
Regular
Class Dates:
09/03/2024 - 12/13/2024
Capacity:
35
Enrolled:
34
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-Requisite=BC 290 and MKT 301MGT majors only
Course Attributes:
Non-degree exclude from list
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