Advertising/PR Campaign Planning
Course #: COMM 370
Description:
In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.
Pre Requisites: Pre-req: COMM 270
Offered in:
2026 Spring
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3393 | - |
Koebele,Ashleigh | On-line course | |
|
Session:
Regular
Class Dates:
01/26/2026 - 05/13/2026
Capacity:
30
Enrolled:
14
Status:
Open
Credits:
3/3
Class Notes:
This course uses Open Educational Resources (OER) course material. There is no cost for the course material for this course. For more information about OER, please visit open.umb.edu.
Pre Requisites:
Pre-req: COMM 270
Course Attributes:
OER Course Material, no cost course materials
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