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Social Influence and Compliance Gaining

Course #: COMM 320

Description:
This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.

Pre Requisites: Pre-requisite: COMM 100

Offered in:

2026 Fall

Section Class Number Schedule/Time Instructor Location
01 3399
-
Tardif,Sarah On-line course
Session: Regular
Class Dates: 09/08/2026 - 12/11/2026
Capacity: 30
Enrolled: 30
Status: Closed
Credits: 3/3
Class Notes: This course uses low-cost course material which will cost less than $50. For more information about low-cost course material, please visit open.umb.edu
Pre Requisites: Pre-requisite: COMM 100
Course Attributes: Low cost course material (under $50)

2026 Spring

Section Class Number Schedule/Time Instructor Location
01 3693
-
Tardif,Sarah On-line course
Session: Regular
Class Dates: 01/26/2026 - 05/13/2026
Capacity: 30
Enrolled: 30
Status: Closed
Credits: 3/3
Class Notes: This course uses low-cost course material which will cost less than $50. For more information about low-cost course material, please visit open.umb.edu
Pre Requisites: Pre-requisite: COMM 100
Course Attributes: Low cost course material (under $50)

2026 Summer

Section Class Number Schedule/Time Instructor Location
01 2466
-
Tardif,Sarah On-line course
Session: SS2 6W
Class Dates: 07/13/2026 - 08/20/2026
Capacity: 30
Enrolled: 16
Status: Open
Credits: 3/3
Class Notes: This course uses low-cost course material which will cost less than $50. For more information about low-cost course material, please visit open.umb.edu
Pre Requisites: Pre-requisite: COMM 100
Course Attributes: