2025 Spring > UGRD > COMM > COMM 370
Advertising/PR Campaign Planning
Course #: COMM 370
Description:
In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.
Pre Requisites:
Pre-req: COMM 270
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 8985 | F 1:00 - 3:00 pm |
Gipson,Terry | McCormack M01-0619 | |
|
Session:
Regular
Class Dates:
01/27/2025 - 05/14/2025
Capacity:
30
Enrolled:
0
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req: COMM 270
Course Attributes:
|
|||||