Sport Marketing & Sales
Course #: SL 302, Class #: 5479, Section #: 01
Description
The purpose of this course is to introduce students to the basic principles of sport marketing and equip them with the knowledge and skills necessary to be effective sport marketers. This introductory course will focus on the uniqueness of sport marketing, strategic marketing management, sport consumer behavior, data-based marketing and the role research in sport marketing, market segmentation, product and brand management, pricing strategies, promotions, sales, licensing, sponsorship, electronic media, public relations, legal aspects of sport marketing, evaluation methods in marketing, and the future directions of sport marketing.
Course Details
Date / Time
1/25/27 - 5/12/27
TuTh 9:30a.m. – 10:45a.m.
Location
Wheatley-Peters W01-0054
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
Wheatley-Peters W01-0054
Enrolled / Capacity
0 / 24
Status
Open