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Entrepreneurship Sales & Marketing

Course #: MKT 465, Class #: 2048, Section #: 01

Description

Entrepreneurship Sales & Marketing is a course that will prepare you for an entry level sales and marketing position in a startup initiative as well as prepare you to launch your own sales & marketing initiative in your own startup. Live role play scenarios with experienced sales and marketing entrepreneurs will prepare you for the multiple areas of responsibilities and interactions within a startup organization as well as outward facing prospect and customer responsibilities and interactions that are required in a startup. You will be exposed to the overall process and tools that drive a sales/marketing organization in a startup. Students will also be provided preparation assistance and giving priority consideration to the internships offered through UMass Boston's Student Entrepreneurship Program (StEP).

Prerequisites

Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. BC 290, MKT 301 and a minimum of 60 credits MGT majors only

Course Details