Social Media & E-Services
Course #: MKT 441, Class #: 3250, Section #: 01
Description
Social media platforms like youtube, twitter or facebook have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. Social Media provide marketers with several important capabilities not present in most other media including interactivity and measurability. In this course, we will deal with the possibilities that Social Media can offer companies and how new e-services can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. In particular, we consider network theory, community research, and studies regarding user-generated content for insight or the management of communities. Special attention will be given to mobile services as well as the special characteristics of social media.
Prerequisites
Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. BC 290, MKT 301 and a minimum of 60 credits MGT majors only
Course Details
Date / Time
1/25/27 - 5/12/27
TuTh 11a.m. – 12:15p.m.
Location
McCormack M01-0616
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
McCormack M01-0616
Enrolled / Capacity
0 / 24
Status
Open