Sport Marketing & Sponsorship
Course #: MKT 425, Class #: 3040, Section #: 01
Description
This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation.
Prerequisites
Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. MKT 301 and 60 credits and College of Management student
Course Details
Date / Time
1/25/27 - 5/12/27
Tu 5:30p.m. – 8:15p.m.
Location
University Hall Y04-4190
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
University Hall Y04-4190
Enrolled / Capacity
0 / 30
Status
Open