Customer Relationship Management
Course #: MKT 409, Class #: 3249, Section #: 01
Description
This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort. Composed of people, technology, and processes, and effective CRM optimizes the selection or identification, acquisition, growth, and retention of desired customers to maximize profit. Students who are interested or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers and consumers/households. Students will incorporate CRM conceptual frameworks with practical toolsets, including customer information management, CRM functions, leading CRM software/systems/solutions, effective CRM communication, and the ethical and social issues related to CRM.
Prerequisites
Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. Pre-Requisite= MKT 301 MGT majors only
Course Details
Date / Time
1/25/27 - 5/12/27
TBA
Location
Online
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
Online
Enrolled / Capacity
0 / 35
Status
Open