Consumer Behavior
Course #: MKT 408, Class #: 1843, Section #: 01
Description
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing,
Prerequisites
Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. Pre-Requisite=BC 290 and MKT 301 MGT majors only
Course Details
Date / Time
1/25/27 - 5/12/27
MoWe 1p.m. – 2:15p.m.
Location
Wheatley-Peters W01-0041
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
Wheatley-Peters W01-0041
Enrolled / Capacity
0 / 35
Status
Open