Services Marketing
Course #: MKT 407, Class #: 3248, Section #: 01
Description
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.
Prerequisites
Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. MKT 301 and a minimum of 60 credits MGT majors only
Course Details
Date / Time
1/25/27 - 5/12/27
TBA
Location
Online
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
Online
Enrolled / Capacity
0 / 35
Status
Open