Data Analysis for Marketing Management
Course #: MKT 310, Class #: 3762, Section #: 02
Description
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Prerequisites
Open to College of Management students only. Registration for Partner Program students and Management minors opens December 14, 2026. Guest students and non-partner program students may submit registration requests starting December 21, 2026. MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 credits MGT majors only
Course Details
Date / Time
1/25/27 - 5/12/27
Fr 8a.m. – 10:45a.m.
Location
Wheatley-Peters W01-0063
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
Wheatley-Peters W01-0063
Enrolled / Capacity
0 / 35
Status
Open