Advertising/PR Campaign Planning
Course #: COMM 370, Class #: 3138, Section #: 01
Description
In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.
Prerequisites
COMM 270
Course Details
Date / Time
1/25/27 - 5/12/27
TBA
Location
Online
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
Online
Enrolled / Capacity
0 / 30
Status
Open