Digital Media Analytics
Course #: COMM 365, Class #: 4026, Section #: 01
Description
This course provides students with training in cutting-edge digital research methods to use text-mining as a powerful social listening and analytic tool. Through case studies, individual assignments, and group projects, students will gain both conceptual knowledge and hands-on experience in extracting meaningful insights from digital platforms, including social media, and developing effective communication strategies to engage diverse audiences through data-driven storytelling, an essential skill for contemporary communication professionals.
Prerequisites
COMM 100 and one 200-level Communication course
Course Details
Date / Time
1/25/27 - 5/12/27
TuTh 9:30a.m. – 10:45a.m.
Location
University Hall Y04-4190
Credits
3
Session
Regular Academic Session
Class Dates
1/25/2027 - 5/12/2027
Location
University Hall Y04-4190
Enrolled / Capacity
0 / 30
Status
Open