Marketing Communications
Course #: MBAMKT 673, Class #: 4359, Section #: 01
Description
This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.
Prerequisites
MBAMKT 670 and Graduate degree student in Management
Course Details
Date / Time
1/26/26 - 5/13/26
TBA
Location
Online
Credits
3
Session
Regular Academic Session
Class Dates
1/26/2026 - 5/13/2026
Location
Online
Enrolled / Capacity
8 / 35
Status
Open