UMass Boston

Digital Media Analytics

Course #: COMM 365, Class #: 6980, Section #: 01

Description

This course provides students with training in cutting-edge digital research methods to use text-mining as a powerful social listening and analytic tool. Through case studies, individual assignments, and group projects, students will gain both conceptual knowledge and hands-on experience in extracting meaningful insights from digital platforms, including social media, and developing effective communication strategies to engage diverse audiences through data-driven storytelling, an essential skill for contemporary communication professionals.

Prerequisites

COMM 100 and one 200-level Communication course