UMass Boston

Personal Branding for a Competitive Edge

Course #: SL 160, Class #: 10078, Section #: 01

Description

Increasingly, to achieve professional goals, individuals must develop a definitive, strong, and visible personal brand. Whether you¿re striving to be an employee or a start-up employer, this course teaches you tips and strategies that help define, develop and market a personal brand that can help you reach your professional goals. This course also helps you understand how your personal brand can be leveraged to help you enter and navigate the competitive business landscape. Discussions and presentations drive this highly interactive course. The course challenges your assumption regarding marketing while encouraging critical thinking and planning.