UMass Boston

Digital Marketing

Course #: MKT 479, Class #: 3384, Section #: 01

Description

Digital marketing forms the backbone of today's economy and brands are putting more of a focus on digital marketing than ever before. This course will help students gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital marketing. This course provides the fundamental knowledge and marketing perspective required to successfully conduct digital marketing activities in organizations of different types and sizes. This class will give students the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital daily functions. When students complete the course, they will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of skills, concepts, and tools to help them digitally create, distribute, promote and price products and services.

Prerequisites

MKT 301 and 60 credits