Sport Marketing & Sponsorship
Course #: MKT 425, Class #: 3293, Section #: 01
Description
This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation.
Prerequisites
MKT 301 and 60 credits and College of Management student
Course Details
Date / Time
9/8/26 - 12/11/26
MoWe 11a.m. – 12:15p.m.
Location
McCormack M03-0407
Credits
3
Session
Regular Academic Session
Class Dates
9/8/2026 - 12/11/2026
Location
McCormack M03-0407
Enrolled / Capacity
34 / 35
Status
Open