UMass Boston

Data Analysis for Marketing Management

Course #: MKT 310, Class #: 4511, Section #: 03

Description

Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Prerequisites

Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students may submit registration requests starting 08/10/2026. MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 credits MGT majors only