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Principles of Marketing

Course #: MKT 301, Class #: 3204, Section #: 03

Description

Develops students' understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services.

Prerequisites

Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students may submit registration requests starting 08/10/2026. Grade of B- or better in BC 290 (or ACM 299) or appropriate score on CMWA and a minimum of 60 credits. This class is open to MGT majors only.

Course Details