Services Marketing
Course #: MBAMKT 672, Class #: 4745, Section #: 01
Description
This course examines what differentiates services marketing from the marketing of products. Special attention is given to the unusually intricate coordination of planning and interaction that the marketing of services requires among the traditional management functions of marketing, operations, human resources, and finance.
Prerequisites
MBAMKT 670 and Graduate degree student in Management
Course Details
Date / Time
9/8/26 - 12/11/26
TBA
Location
Online
Credits
3
Session
Special Program 1
Class Dates
9/8/2026 - 12/11/2026
Location
Online
Enrolled / Capacity
5 / 35
Status
Closed