2026 Summer > UGRD > MKT > MKT 310
Data Analysis for Marketing Management
Course #: MKT 310
Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Management students only. Other students may register as follows:SS1- Partner Program students 5/4/26. Non CM students 5/11/26SS2 - Partner Program students6/15/26. Non CM students 6/22/26
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 1259 | - |
Liu,Raymond | On-line course | |
|
Session:
SS2 6W
Class Dates:
07/13/2026 - 08/20/2026
Capacity:
35
Enrolled:
21
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Management students only. Other students may register as follows:SS1- Partner Program students 5/4/26. Non CM students 5/11/26SS2 - Partner Program students6/15/26. Non CM students 6/22/26
Course Attributes:
Non-degree exclude from list
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