Course Listings

2026 Spring > UGRD > MKT > MKT 407

Services Marketing

Course #: MKT 407

Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students may submit registration requests starti

Section Class Number Schedule/Time Instructor Location
01 3537 MW|
9:30 - 10:45 am| -
Kunz,Werner University Hall Y02-2120
Session: Regular
Class Dates: 01/26/2026|04/27/2026 - 02/11/2026|05/13/2026
Capacity: 35
Enrolled: 32
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students may submit registration requests starti
Course Attributes: Non-degree exclude from list
01 3537 MW|
9:30 - 10:45 am| -
Kunz,Werner On-line course
Session: Regular
Class Dates: 01/26/2026|04/27/2026 - 02/11/2026|05/13/2026
Capacity: 35
Enrolled: 32
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students may submit registration requests starti
Course Attributes: Non-degree exclude from list