2026 Spring > UGRD > MKT > MKT 310
Data Analysis for Marketing Management
Course #: MKT 310
Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 2765 | Th 5:30 - 8:15 pm |
Liu,Raymond | McCormack M03-0430 | |
|
Session:
Regular
Class Dates:
01/26/2026 - 05/13/2026
Capacity:
35
Enrolled:
33
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
|||||
| 02 | 4415 | F 11:00 - 1:45 pm |
Reardon,Andrea | McCormack M01-0410 | |
|
Session:
Regular
Class Dates:
01/26/2026 - 05/13/2026
Capacity:
35
Enrolled:
35
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes)and a minimum of 60 creditsMGT majors only - Open to College of Management students only. Non MGT major degree students in partner programs may register for this course starting 08/03/2026. Guest students and non-partner program students m
Course Attributes:
Non-degree exclude from list
|
|||||