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Digital Media Analytics

Course #: COMM 365

Description:
This course provides students with training in cutting-edge digital research methods to use text-mining as a powerful social listening and analytic tool. Through case studies, individual assignments, and group projects, students will gain both conceptual knowledge and hands-on experience in extracting meaningful insights from digital platforms, including social media, and developing effective communication strategies to engage diverse audiences through data-driven storytelling, an essential skill for contemporary communication professionals.

Pre Requisites: Pre-requisite = COMM 100 and one 200-level Communication course

Offered in:

2025 Fall

Section Class Number Schedule/Time Instructor Location
01 14460 M
4:00 - 6:45 pm
Kim,Hye Min University Hall Y04-4100
Session: Regular
Class Dates: 09/02/2025 - 12/12/2025
Capacity: 30
Enrolled: 27
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-requisite = COMM 100 and one 200-level Communication course
Course Attributes:

2026 Spring

Section Class Number Schedule/Time Instructor Location
01 6980 MW
1:00 - 2:15 pm
Kim,Hye Min McCormack M01-0617
Session: Regular
Class Dates: 01/26/2026 - 05/13/2026
Capacity: 24
Enrolled: 22
Status: Open
Credits: 3/3
Class Notes: This course uses course material available through the Healey Library and other sources. There is no cost for the course material for this course. For more information about no-cost course material, please visit open.umb.edu.
Pre Requisites: Pre-requisite = COMM 100 and one 200-level Communication course
Course Attributes: Library and other resources, no cost materials