Course Listings

2026 Winter > UGRD > COMM > COMM 320

Social Influence and Compliance Gaining

Course #: COMM 320

Description:
This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.
Pre Requisites:
Pre-requisite: COMM 100

Section Class Number Schedule/Time Instructor Location
01 1021
-
Tardif,Sarah On-line course
Session: WS1 3W
Class Dates: 01/05/2026 - 01/23/2026
Capacity: 30
Enrolled: 10
Status: Open
Credits: 3/3
Class Notes: This course uses low-cost course material which will cost less than $50. For more information about low-cost course material, please visit open.umb.edu
Pre Requisites: Pre-requisite: COMM 100
Course Attributes: